Lahcen Ahmed

E-commerce · Beauty · Morocco · 2023

Where nature's power meets a frictionless checkout.

Client

Akchar Beauty

Services

E-commerce Design, Development, Conversion Optimization

Stack

WordPress, WooCommerce, Express checkout, Speed optimization

Year

2023

Akchar Cosmetics

The story

Akchar Beauty blends natural ingredients with cosmetic expertise. The store needed to communicate that authenticity while converting cold social-media traffic into first-time buyers.

The challenge

Beauty e-commerce lives or dies on trust and speed. Visitors arrive from Instagram ads, decide in seconds, and abandon at any friction. Multi-step checkouts kill exactly the impulse the product photography creates.

The solution

Product pages built around a same-page express checkout — the visitor orders without leaving the product story. Reviews sit beside the buy box, a persistent 'order now' button follows the scroll, and the entire flow is tuned for mobile-first Moroccan and Gulf shoppers paying cash on delivery.

1 page

from product to placed order

COD-ready

checkout matched to local buying habits